Since 2017, Magento has been recognised as a leader in Gartner’s Magic Quadrant for three consecutive years. With Adobe’s acquisition in 2018, Magento has been making leaps and strides in customisability, seamless third-party integrations, and its plentiful features. In doing so, Magento has provided its customers with the agility and scalability that they need to grow their business and respond to shifting marketing demands while maintaining a low total cost-of-ownership. This allows Magento to serve B2B, B2C and B2B2C customers in an incredibly wide variety of industries.
What does Magento offer?
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Magento offers a complete eCommerce solution. It includes a native web content management (WCM) module as well as additional solutions for order management, shipping, and data analytics. If you are unable to find what you are looking for natively, the Magento Marketplace is your next best bet. The Marketplace is currently home to over 4,800 extensions developed by technology partners, agencies, and developers that will satisfy any eCommerce need that your business requires.
Magento’s eCommerce solution can be deployed on-premises or hosted on the cloud, publicly or privately. It also includes Magento Order Management (OM), Magento Shipping and Magento Business Intelligence (BI) that are perfect companions to Magento Commerce for any digital business.
Adobe’s role
Source: Adobe
Prior to Magento’s acquisition, Magento mostly served small and medium-sized businesses (SMBs). Now, Adobe has paved the way for enterprise deals for Magento due to Adobe’s global enterprise sales organisation. Alongside Magento’s tight integration with Adobe’s Experience Manager, enterprises now have access to a comprehensive suite of solutions through direct integrations with Adobe solutions for marketing and analytics. As detailed in our earlier blog on digital trends, AI is improving the way businesses operate. In light of this trend, Adobe recently released Product Recommendations powered by Adobe Sensei AI for Magento Commerce.
Magento is leading the charge for eCommerce solutions with its thousands of extensions, complete package, and Adobe integrations. If you require any help in relation to digital transformation with Magento, A&H Digital Solutions is here to help you. Book a no obligation consultation with us today!
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