Start-ups are the hot topic in any group or a networking event. Recently with the initiatives and support of the state government lots of small businesses are set up with innovative ideas and themes. 98% of all businesses in South Australia are small businesses with less than 20 employees. Small businesses contribute over 36% of GSP to the economy annually. South Australia has the highest survival rate of small businesses at 53% in mainland Australia. This wouldn’t have been possible without the support of the state government and its people.
Is 53% the best we can do?
Though this may seem relatively high when compared with other states in Australia, this can be most certainly increased to become the best suited place for businesses to grow with highest survival rate of start-ups in the world.
Why choose small business?
When we look around and think about it, we will be amazed by the number of small local businesses striving to make our life better and easier. By enabling these local businesses, the local economy is stimulated and most of the money returns back to the public.
Innovation is another reason to choose a small business as they focus on doing things differently. When things are done differently and new products are created, this provides a competitive advantage in the market place over their counterparts.
What makes a small business different from a corporate or an offshore service provider?
- Genuine care for customers: There is a common misconception that small businesses are overpriced and the work produced is of low quality. Some of the best quality works in the world are produced by small businesses because they actually care about their customers and take pride in the success of their customers. The reason behind this is the personal commitment to the work they do. Usually people in the small businesses are passionate about the work they do and share common values that aligns with that of the business. This collectively enables a strong sense of customer care within the business.
- Flexible work culture: While the corporate companies are concerned about policies and procedures, small businesses put their customer’s interests before everything else. When there is a state of emergency they sense that and put in extra effort to finish the work even before agreed time of delivery. Their willingness to bend the protocol and provide more than what is being paid for shows their commitment and flexibility towards work. Such is the kind of work culture followed by most of the small businesses.
- Around the corner: Small businesses are always located near to their customers making it easy for them to establish a strong personal relationship with their customers. Face-to-face meetings can be arranged more often at the convenience of the customer. A large company has several layers and procedures to go through before contacting the customers. In some cases meeting the customers are deliberately avoided.
- Responsiveness: Changes can be made easily and much faster in small business when compared with a corporate organisation or offshore service provider. The change requirements can be brought to the attention of the people involved more quickly. Customer requests and feedbacks can be handled on a personal level building a trusted long lasting relationship with the customers.
Final comments: A&H Digital Solutions has taken up a resolution this new year to support as many local businesses and start-ups. We express our sincere gratitude to these businesses for creating jobs, inspiring innovation and being the backbone of our economy. We invite you to join us in making South Australia the best place to do business by supporting our local start-ups.
